7 Steps to Success
#1 Ensuring crawl accessibility
This is a fundamental step; think of it as a physiological need that must be met. Crawl accessibility is like air. Search engines employ crawlers to find webpages for their search results. It's critical that search engines reach your website and index your content in the first place.
#2 Valuable and relevant content rich in keywords
This step would correspond to other physiological needs i.e. for food and water. It has to do with determining the right keywords to target in your content. Compelling, keyword-rich content is absolutely crucial to search engines in response to a user's query, which is why keyword research is key. Special attention needs to be paid to long-tail keywords (i.e. 3- and 4-keyword phrases) which are extremely specific to the products/services offered.
#3 On-page and On-site optimization
This decisive step to successful SEO involves a suite of SEO tactics, techniques, and tricks e.g. optimization in terms of keywords, that serve engage search engines and prospects. It makes use of previous research to effectively craft web pages whose content speaks to your target audience and .answers their specific queries. On-page optimization extends beyond content into header tags, internal links & link accessibility, anchor text, and more.
#4 Improved user experience
This step is more technical in nature, and also very important because it involves desktop and mobile optimization for the purpose of ensuring ease of use, fast load speed, and compelling UI/UX on any type of device. AMP ( Accelerated Mobile Pages) is essential as most people use a mobile device to search. It ultimately optimizes your website for search engines, while establishing credibility with developers.
#5 Focus on sharable content
This critical step involves building your brand and establishing your business as an authority in your niche. It focuses primarily on citations and backlinks. Both quality content and links are key ranking factors for SEO. Reliable websites tend to link to other reliable websites. Sites need to display E-A-T characteristics ( i.e. expert, authoritative, and trustworthy).
Backlinks, also known as external links or inbound links are essentially HTML links pointing from one site to another and are akin to a brand's real-life reputation. A critical ranking factor for local search, citations typically take the form of online business directories. The minimum amount of information required is only a business name, business address, and phone number. For local SEO, the must-have citations ar Google My Business, Yelp, Bing Maps, and Facebook.
#6 Optimized URL, meta description, and title
This allows for drawing a higher Click-Through Rate in the rankings. CTR refers to the percentage of visitors who follow a hypertext link to a webpage. Your CTR from organic search results to a webpage allows you to assess whether your page description and title have been successfully optimized. This data can be found in Google Search Console, a free tool.
#7 Snippet/schema.org markup to gain an edge in SERPs
Schema.org markup refers to a semantic vocabulary of tags that can be added to HTML to improve the way search engines actually represent a webpage in SERPs. Measuring and tracking SEO performance is an essential part of a successful SEO campaign. SEO metrics extend beyond ranking, and include number of backlinks, DA/PA ( Domain Authority/Pag Authority), and keyword rankings.
Leaders of Automated Lead Generation
We build high quality SEO websites with links to google's GMB along with optimized citations and links to place each customer high in ranking for their local territory and niche. This approach allows our customers to reach customers in buy now mode leading to sustainable revenue growth.